YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Millions of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In the NEW and EXPANDED edition of YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on almost two decades of experience as well as interviews with more than two hundred top creators to give you a step-by-step YouTube success playbook.
- The seven essential ingredients for a profitable channel
- New strategies for getting views and subscribers
- Ten ways to make money on YouTube
- And much more
Review
Featured by Business Insider
One of "The Best Books To Improve Your Online Branding And Social Media Game" - Forbes
"How Sean Cannell is Changing the Lives of Ambitious People with Think Media" - Las Vegas Review Journal
"Buy the book! I promise if you are doing YouTube [you need] YouTube Secrets." - Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia, New York Times Best Selling Author
"[Sean's] book is phenomenal... Even though YouTube changes all the time, so much of [the content in your book] is evergreen. These principles are very consistent.
"[Sean and Benji] have helped me the most in terms of...how to create videos that are engaging and how to utilize a lot of the mechanics of YouTube.
"The #1 reason you should read this book is because you can trust Sean and Benji. They're honest and they have integrity which I think is rare in YouTube.
"I like to call this book the 'YouTube Bible' because everything you need to know about YouTube is inside of this book.
About the Author
Benji Travis, along with his wife Judy, has amassed over one billion views on YouTube, gained over four million subscribers, and created a seven-figure influencer business. With over a decade of experience, Benji works with creators to land better brand deals, build profitable businesses, and continue to grow their influence on social media. He's coached some of the most influential Creators on YouTube, TikTok, and Instagram.
"YouTube Secrets" can refer to various aspects of effectively using and succeeding on the YouTube platform. Here are some general tips and strategies:
Quality Content: The foundation of any successful YouTube channel is high-quality content. Ensure your videos are well-produced, engaging, and provide value to your audience.
Consistency: Regularly upload new content to keep your audience engaged. Consistency helps build a loyal subscriber base.
SEO Optimization: Use relevant keywords in your video titles, descriptions, and tags. This helps your videos appear in search results and increases discoverability.
Eye-catching Thumbnails: Design visually appealing thumbnails that accurately represent your video content. Thumbnails play a crucial role in attracting clicks.
Engaging Titles and Descriptions: Craft compelling titles and detailed video descriptions to provide context and encourage viewers to click and watch.
Custom Thumbnails and Branding: Establish a recognizable brand by creating custom thumbnails, channel art, and a consistent visual style for your videos.
Playlists: Organize your videos into playlists. This not only helps with organization but also encourages viewers to watch more of your content.
Community Interaction: Respond to comments, engage with your audience on social media, and consider creating a community tab on your channel. Building a community can increase viewer loyalty.
Collaborations: Collaborate with other YouTubers in your niche. This can introduce your channel to a new audience and provide valuable content for your viewers.
Analytics and Insights: Use YouTube Analytics to understand your audience's behavior. Identify what works and what doesn't, and adjust your content strategy accordingly.
Promote on Other Platforms: Share your videos on social media, your website, or other relevant platforms to drive more traffic to your YouTube channel.
Create a Channel Trailer: Make a short, engaging channel trailer that introduces new visitors to your content and encourages them to subscribe.
Join the YouTube Partner Program: Once you meet the eligibility criteria, consider joining the YouTube Partner Program to monetize your videos through ads and other revenue streams.
Keep Up with Trends: Stay informed about trends in your niche and on YouTube in general. Creating content around trending topics can boost visibility.
Optimize Video Length: While there's no one-size-fits-all rule for video length, try to keep your videos engaging and avoid unnecessary length. Analyze your audience's preferences through analytics.
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