In a significant development for the Pi Network ecosystem, the team behind the utilities-based platform announced on March 11th that advertisers seeking to place ads on Pi Browser and Pi Apps will soon be required to pay in PI tokens. This move, outlined in a message from the Pi Network team, marks a strategic shift towards integrating the native PI token into the advertising framework of the platform.
The decision comes as part of the upcoming launch of the Open Network period, during which advertisers or parties interested in advertising on Pi Browser and Pi Apps within the Pi Ecosystem must acquire PI tokens. These tokens will then be used to pay the Pi platform for displaying ads. In return, the PI tokens will be distributed to the developers of Pi Apps that display ads on the platform.
Explaining the rationale behind the decision, the Pi Network team emphasized the aim of generating additional platform-level utility for PI tokens, thereby benefiting the entire network. By requiring ad buyers to transact in PI tokens, the platform aims to foster greater demand and utilization of the native cryptocurrency within its ecosystem
Furthermore, the announcement outlined the broader benefits of this design implementation, highlighting its potential to enhance the value proposition of PI tokens while incentivizing developers to integrate ads into their Pi Apps. This strategic alignment between advertising and tokenomics is expected to create a symbiotic relationship wherein advertisers gain access to targeted audiences, developers receive compensation for hosting ads, and users experience a seamless browsing experience within the Pi ecosystem.
The introduction of PI token requirements for ad buyers underscores Pi Network’s commitment to driving utility and adoption of its native cryptocurrency across its platform. As the project continues to evolve and expand its ecosystem, stakeholders within the Pi community eagerly anticipate the implications of this strategic decision on the future growth and sustainability of the network.
With the Open Network period on the horizon, the Pi Network ecosystem is poised for further innovation and development as it seeks to redefine the dynamics of digital advertising and cryptocurrency integration in the mobile web landscape.
Vision Behind Pi Ad Network
After the Open Network period is launched, advertisers or parties that want to place ads on Pi Browser and Pi Apps in the Pi Ecosystem (“Advertisers”) will have to acquire Pi and use such Pi to pay the Pi platform for displaying ads. Thereafter, Pi will, in turn, be distributed to the developers of Pi Apps displaying ads on the platform. In this way, the ad network will generate additional platform-level utility for Pi, and thus, benefit the whole network.
The vision and design of Pi Ad Network are based on the theories and rationale explained in our previous announcement on platform-level utility, drawing on the network’s collective resources of over 55 million Engaged Pioneers. Please refer to that announcement to understand theoretically why the design of Pi Ad Network would work and would benefit the ecosystem and all Pioneers in the network.
How Pi Ad Network Specifically Benefits App Developers
Monetization for App Developers
The Pi Ad Network will enable Pi Apps developers to monetize the attention resources—collectively contributed by Pioneers—that their apps receive from the Pi Platform through the Pi Browser. Reasonably, all developers have operational costs on personnel and servers in order to develop and run an app. The more people visit their apps, the higher the costs in infrastructure, maintenance and human resources.
Solving the monetization issue for Pi Apps developers that positively correlates with the increase of the costs can allow more Pi Apps developers to start and sustain their operations and incentivize them to innovate and build really useful apps that attract Pioneers, which, in turn, benefits the advancement of the Pi ecosystem.
The ultimate version of the Pi Ad Network that requires payment in Pi cryptocurrency for placing ads will be feasible after Open Network when Advertisers will be able to acquire Pi. Nevertheless, this does not prevent the network from deploying intermediary versions of the Pi Ad Network that would also allow time to develop, integrate, roll out, and iterate for the whole ecosystem anyway. Therefore, in the Enclosed Network period, the Pi Ad Network will distribute USD or USD-equivalent to Pi Apps developers based on their ads placements and standard industry metrics for them to participate, integrate and start benefiting from monetization on the traffic provided by the Pi platform. See more
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